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Jason Markantes
- Portland, OR
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List Cleaning ideas?
Replied Nov 3
List Cleaning ideas?
Replied Nov 2
List Cleaning ideas?
7 Replies
Started this discussion. Last reply by Will Johnston Nov 9.
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Cool, thanks for the info!
Hi Will,
Depending on the size of your list and the number of inactive subscribers on it, you may be spending extra money to send to people that aren't engaged. Plus, ISPs have started measuring the "spamminess" of senders based on the overall eng...
Hey there, I'm new to e-mail newsletters, so I'm hoping I'm not hijacking this thread too much, but why is it so important to have a clean list? If people get e-mails and either delete them or don't open them, it doesn't seem like that would matte...
Right, they need to click to be reactivated.
Yes, I think basing the test on clicks is a good idea, since that's the primary metric used in member rating.
Perfect! But to double check, just opening an email won't bump a 2-star to 3, they have to click? Want to make sure if they open it but don't click anything that they'll really be ready for removal.
I'll look into setting up a couple scheduled ca...
Hey Jason,
I just posted a tutorial about how you can do this in MailChimp: http://www.mailchimp.com/blog/how-to-reactivate-inactive-subscribers/
You're right on the money. You want to set "date added" and "member rating" conditions. Then add lan...
Oops, looks like 2-star subscribers would be on the chopping block, not 1-star. Here's the breakdown from Segmenting your email campaign based on subscriber engagement:
1 Star – negative rating, this person has unsubscribe and resubscribed, or sof...
Eep eep ya'll-
With the new Subscriber Engagement segment, we thought we'd do a big list cleaning project. Anyone do anything similar and have some tips for success?
I thought about sending a newsletter to one-star subscribers with a subject of ...
How about a character counter on the Subject line as you're editing it? With so many articles going on about the importance of subject lines, including the right length, it'd be nice to see that at a glance and not have to manually calculate it. I...
I would like more detail and tabular data on geographic information. As a one shop retailer, with recent ecommerce presence, it's awesome to see the percentage of local and national opens/clicks. Right now I can look at the map and scribble on pap...
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- About Me:
- I'm the Web Manager for a local outdoor gear shop, recently expanded to online.
- Website:
- http://shop.nextadventure.net
- I work for:
- Next Adventure
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