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Spam Lawsuit Document for Email Marketing Projects
Hi experts, have you ever started an email marketing project with a newbie client, and after warning them about email marketing best practices, they tell you something like, "We're not spammers, so we don't have to worry about CAN-SPAM." Or, "It's just an email. What's the worst that can happen?"
I put together a document that links to high profile spam-related lawsuits that involve really big corporate names (Kodak, Kraft, AOL, Earthlink, and more).
The document is meant to scare inexperienced email marketing clients into thinking, "Hmm, maybe we should think about how we collected these lists."
Re-use, re-brand, re-write, and re-distribute all you want. I would imagine you could give this document as part of a pre-email-project info packet.
I put together a document that links to high profile spam-related lawsuits that involve really big corporate names (Kodak, Kraft, AOL, Earthlink, and more).
The document is meant to scare inexperienced email marketing clients into thinking, "Hmm, maybe we should think about how we collected these lists."
Re-use, re-brand, re-write, and re-distribute all you want. I would imagine you could give this document as part of a pre-email-project info packet.
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spam-lawsuits.pdf, 95 KB
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Replies to This Discussion
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Permalink Reply by Tanya Steinberg on -
Thanks for sharing Ben. We plan on incorporating this document into our client corner as a download for our email marketing clients.
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Permalink Reply by Peter Labrow on -
This is going to be so useful for my more naughty clients, thanks - I aim on to blog on this right away and add it to my sales toolkit. Thanks! Just another reason to love MailChimp.
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Permalink Reply by JoBrad on -
The "Anti-spammer goes ballistic" link in the PDF file doesn't work for me...but the Word link does. Only me?
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Permalink Reply by Amanda on -
The link in the PDF appears to be incorrect. You can find the article here: http://directmag.com/email/news/anti-spammer_ballistic/
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Permalink Reply by Ben Chestnut on
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Rob Hassett, A colleague of mine that specializes in Internet-related law (and who uses MailChimp) has been kind of enough to submit a few of his own notes to the spam lawsuits document.
Check out his additions:
"Non-profits are not exempt" and "Affirmative Consent Does Not Create an Exemption from the Requirements of the CAN-SPAM Act"
I've also added Rob's contact information to the top of this document, because it makes things look a little more 'official' and so that if any clients or stubborn managers would like a 2nd, more expensive opinion, they can contact him. Thanks, Rob!
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Permalink Reply by Babs Rudlin on -
Wonderful Ben - thankyou :-) Hopefully this will shortcut a lot of the discussions I have at the outset of a new newsletter project.
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