Permalink Reply by Brad on August 20, 2009 at 9:08am
I wish that Mailchimp would add the the tools that subset a group to email to the list functionality. It would be so useful if I could just go to a list and using the AIM report see how many people have clicked through in the last 4 campaigns... It seems a little lame that I have to create a fake campaign to find out information like this, while it would be so useful to have the exact same functionality in the list...
Hi Brad, I've been wanting some segmentation-saving and reports-generating functionality in the Lists area as well, so that I don't have to generate campaigns whenever I'm curious about something. But "lists" is one of the most chaotic areas we're having to deal with right now from a server/infrastructure point of view.
Our user base keeps growing fast, and it's not just teeny-tiny companies with less than 500 subscribers. We're also getting giant retailers with lists of millions of subscribers (the curse of being better). The technical requirements for list management and reports generation is wildly different for those two different types of users.
That's one of those "good problems to have" but it's also been very challenging from a server infrastructure and application design perspective.
Therefore, I've held off on requesting this kinda stuff. But we've got several months behind us now, and I think we've got this growth thing figured out. We may be able to revisit this.
One question for you. I understand exactly what you're wishing for. But what would you do with that data if we were to make it easier for you to get? It would be tremendously helpful if you gave us the full picture of what you're trying to accomplish, with as much detail as possible.
Permalink Reply by Brad on August 21, 2009 at 9:17am
Hi Ben,
Thanks for the long and thoughtful reply. Totally understand how one area can get out of hand, and glad to see that you and other can see use in this type of functionality.
We like to use this functionality to see behavior of our customers over multiple campaigns. Specifically we like to get a sense of total number of unique people who either click/open emails over a month of weekly newsletter campaigns.
Some of the things that we are interested in explicitly is:
1 - How many people are always clicking on every campaign?
2 - How many people are "only by interest" clicker? Meaning that when we sent out newsletters, sometimes people only click on stories that are of interest to them, so depending on the newsletter a particular story can pull a clicker that normally just opens the email and reads the short intro's versus clicking on a story. We would really like to pull out these people and look at their behavior.
3 - When we go back and look at our lists, sometimes we need to "cleanse" them so of people who have not opened an email in 6 months. Currently this is painful to deal with since we have to create a fake campaign, subset on the non-openers, cut and paste every page of contacts into a text file, then remove them. Being able to export this segment would really speed this up. Granted I understand that people can open the email and it does not get tracked but this is something that customers have asked us to do in the past.
4 - Following up on 3, I think it would be super useful for MailChimp to have a template for a "Staying engaged campaign", where we could take the subset for above and send them an email that would be essentially, "We have noticed that you have not clicked on something in our email for the last 6 months, are you still interested in receiving our emails?" And have buttons for "Yes please continue to send them to me" and "No I am not longer interested in receiving the emails" and then we can subset the list into the three groups, the two answers and people who don't respond, and then we can decide what to do with the group that does not respond. This type of functionality would be awesome! And help us keep our lists reduced to the customers that are continued to be interested.
I am sure there are other use cases, that are just not coming to me until I have some more coffee...
We're in the process of bringing a few art galleries over to MailChimp and were wondering if 'Gallery' or 'Art & Cultural' could please be added to the 'type of company' drop-down list – just to make them feel loved... Thanks, Dan
Hi Dan,
We could do this, but your clients would basically be the only ones using it. So the data would be highly skewed (until more art galleries use it as well). I'll pass on the request, but stuff like this usually gets a 50/50 chance of getting done because of the whole data statistical scmhmatistical relevance stuff.
Hi,
Would be great if profile updates could be logged/notified - in a similar way to subscribe/unsubscribes. We have a list where we don't have a bunch of first/last names for people - just their e-mail addresses and I'd like to incentivise folk to update their profiles - offer them a discount voucher or some such goodie for telling us who they really are - but we'd need to know when they did it.
Thanks for a great product and fantastic service - just used your live chat to talk to a support tech - it's VERY rare to get such an instant response and such helpful, knowledgeable staff - great job :)
Thanks
Mark
Basically, tell your subscribers that if they've entered their fname/lname, or maybe even birthday, they're eligible to win a gift from you. Every month, you just select a subscriber that actually has all their profile information in the database. We talked about this on the blog a while back:
I made a separate post about this, but I'll try it here too... sorry if this has been mentioned already in this thread.
I would really like to choose a day of the week/time of day to send out my weekly RSS campaign. Monday morning at 4am is a nice time and all, but not my personal optimal time to send out an email campaign.
I have a client that has interest groups as defined by MC. But they also have private interest groups -- groups that the public shouldn't be able to subscribe to. I had created my own form using the API and I simply omitted the private groups from my form. I thought that was enough. But then I discovered that the email that goes out to someone who has unsubscribed includes a link to MailChimp's subscription form with *all* of the interest groups. Not good.
Use a custom, hidden field for market segmentation? Tried that, but if I want a multi-value (checkbox) field, I have to use interest groups.
Why not use a hidden text field and key terms to that? Data integrity issues is my concern there.
OK, so how about a hidden radio button field for each segment that has Yes/No values? OK, sounds good, but it doesn't seem like the default value is working as I would expect. If the field is hidden and I have set the default value as "No", I would expect that when a new subscriber is added, the value of that field is "No" -- but not so. OK, but can I assume that a blank value is the same as No? Yes, this works out for me, but I wouldn't assume as much for other use cases.
What we really need is a way to
1. designate a group as hidden so that it doesn't appear on public forms OR
2. create a custom field that can be a checkbox without having to define it as a group.
I'm hoping this feature is already at the top of the roadmap for the next release? ;-)
I second this. I would really like to be able to have hidden groups, and it would be great if the solution could be hidden groups rather than having to deal with custom fields.