a filter for the AIM reports...

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Permalink Reply by Melissa Dickerson on May 11, 2009 at 8:29pm

I would like this one as well. It would be very useful. Also, some way to track purchasers so that I could create a "clicked on an email but didn't purchase" segment.

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Permalink Reply by Ben Chestnut on July 8, 2009 at 2:58pm

You can sort of do something like this. Many marketers create "re-activation" campaigns to try to revive dormant emails.

The problem here is that different businesses have different definitions of "dormant." Some think if you haven't opened an email for 6 months, you're dormant. Some think if you haven't purchased in 3 months you're dormant.

But let's say you consider someone who hasn't clicked or opened any of your campaigns, ever, "dormant."

In MailChimp, create a campaign to send to these dormant subscribers. In your campaign, maybe you'd like to offer them a free gift or some other incentive to bring them back to life.

When it's time to specify your list, use the segmentation feature.

You'll need the AIM Reports module installed.

Define the criteria like this:

You can change up the different AIM criteria, but you get the gist of how it works. Make sure you use "ALL" instead of "ANY" as well.

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Permalink Reply by PaperWorks Co. on July 8, 2009 at 3:14pm

Hi Ben!

i havent thought of it in the segment sense!!! great idea! thanks!

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Permalink Reply by Chris Hoyos on July 16, 2009 at 3:08pm

One i've filtered the segment to those who haven't opened or clicked, how do i download that list and/or remove them from Mailchimp?

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Permalink Reply by Aaron Booth on July 27, 2009 at 2:41pm

Segmenting the list is very easy using AIM. However, if you have a lot of email addresses that have not opened or clicked on a campaign then this procedure above can become frustrating.

Once I filtered by segment and wanted to view the email addresses only 25 would appear in a separate Web page. I had thousands of emails I needed to copy and paste into another document so I then could delete from my list. Capture 25 addresses at a time is extremely time consuming. There is not an option from MailChimp to download this list ( this would be extremely helpful ). Once I had the list of email addresses I could copy that list and paste it into the delete box within the list properties.

So far MailChimp does not provide an easy solution.

Here a link to recent post I made about this problem: http://jungle.mailchimp.com/forum/topics/view-more-the-25-email

The segmenting services works great but I can't do anything with the data.

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Permalink Reply by Angela on August 19, 2009 at 2:42pm

Using AIM reports to find Completely dormant subscribers is fine - if you consider that person to be someone who never opened.

However, if you're trying to segment your group to see - who opened emails within the last 3 months? Who did it in the last 6 months? That segmenting doesn't work at all.

Can we please get a date range option? That's such a basic part of segmenting lists. If you can't do it by date range, could you set it up by folder? That makes more work because I'd have to move things around in folders, but if that functionality were available, it would at least let me separate out things somewhat.

Otherwise, I have to rely upon external analytics to do basic segmenting.

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Permalink Reply by Brad on August 20, 2009 at 9:11am

I complete second this, I could really use this functionality, I have wasted hours cutting and pasting in 25 person chunks over many campaigns to do this... Please please please Mighty MailChimp, add an export link! (If you can also add this segmentation ability in the list functionality, so we don't have to create a fake campaign to access it, you would be great indeed)

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